As a membership organisation of heads of higher educational institutions and their staff, we work

• to make the case for institutional diversity and distinctiveness within the UK higher education sector;
• to highlight the interests and strengths of our member higher education institutions (HEIs) to government, national and international agencies, employers, potential students and the wider community;
• to represent members' views and to make an informed and evidence-based contribution to national policy development and debate concerning higher education;
• to provide a forum for the executive heads of member institutions to take action on matters of common concern;
• to disseminate good practice guidance and to encourage leading edge practice amongst member institutions;
• to be a primary source of professional support to our members via the services we provide.

Our values and behaviours

GuildHE's values and behaviours are those of its members – inclusive, transformational, inspired.
The work members do on behalf of, or with each other, and GuildHE central office function, is characterised by the following modes.
Stakeholders will therefore find our

• Persona: welcoming, dynamic,
• Values: ethical, inclusive, sustainable, well-informed
• Behaviours: thoughtful, reasonable, creative, collaborative, high impact for size
• Voice: measured, distinctive
• Responsibility: alongside Universities UK - for the support of an effective infrastructure for the good order of UK higher education.